AI Visibility for Qwen Qwen Visibility Tracker
Sona shows you how Alibaba's Qwen talks about your brand: how often it recommends you, how you rank against competitors, and which sources it cites.
14-day free trial · No credit card · Daily prompt runs
Rankings · Top brands in Qwen for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Qwen
Every metric in the Sona AI Visibility dashboard can be filtered to Qwen, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Qwen mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Qwen's answers, and your share of mentions against every competitor it names.
Sentiment
How Qwen describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Qwen cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which Alibaba crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
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Why Qwen visibility matters for your brand
Buyers ask Qwen for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
~8
brands named in a typical Qwen answer, so you compete with a longer list
Sona AI Visibility tracking, B2B software prompts, Nov 2026
78%
of the brands ChatGPT names also appear in Qwen's answer to the same question
Sona AI Visibility tracking, B2B software prompts, Nov 2026
100M
monthly Qwen app users within about two months of launch
300M+
monthly users of Qwen across all platforms
140M
people had their first AI shopping experience through Qwen
4B+
Taobao and Tmall products within reach of Qwen's shopping agent
How does Qwen decide which brands to recommend?
Qwen is China's leading consumer AI assistant and is wired into Alibaba's commerce apps. For brands selling into China, it is where product research increasingly starts.
Search powered by Alibaba's Quark
Qwen's web search builds on Alibaba's Quark AI search, which favors the Chinese-language web. Your presence there shapes what Qwen can find.
From answer to purchase
Qwen is connected to Taobao, Tmall, Alipay, Fliggy and Amap, so a product answer can end in a purchase without leaving the app.
A different set of competitors
Qwen often names brands that Western engines rarely mention. Tracking it separately shows who you are really up against in Chinese-language answers.
More than a Qwen rank tracker
Visibility is the start. Sona connects what Qwen says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Qwen
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Qwen sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Qwen visibility, answered
What is a Qwen visibility tracker?
A Qwen visibility tracker runs the questions your buyers ask through Alibaba's Qwen on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources it cites. Sona does this daily and compares you with your competitors.
Who should track visibility in Qwen?
Any brand that sells to Chinese-speaking buyers, or competes with brands that do. Qwen is one of the most-used AI assistants in China and is built into Alibaba's shopping and payment apps.
Does Qwen recommend different brands from ChatGPT?
Often, yes. Qwen relies on different search sources and a different model, so its shortlist for the same question can differ from Western engines. Sona lets you compare engines side by side.
How can I improve my brand visibility in Qwen?
Publish clear Chinese-language content about your products, make sure you are listed accurately on the platforms Qwen draws on, and earn coverage on the sites it cites. Sona shows which sources appear in Qwen answers for your prompts.
Can agencies track Qwen visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Qwen visibility for every client side by side.
Which AI engines does Sona track besides Qwen?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Gemini, Perplexity, Claude, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Qwen says about your brand.
Start a free trial and see your Qwen visibility, rankings and citations within a day.
