AI Visibility for Gemini Gemini Visibility Tracker
Sona shows you how Google Gemini talks about your brand: how often it recommends you, how you rank against competitors, and which pages it relies on to answer.
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Rankings · Top brands in Gemini for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Gemini
Every metric in the Sona AI Visibility dashboard can be filtered to Gemini, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Gemini mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Gemini's answers, and your share of mentions against every competitor it names.
Sentiment
How Gemini describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Gemini cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which Google crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
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Why Gemini visibility matters for your brand
Buyers ask Gemini for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
~5
brands named in a typical Gemini answer, the shortest shortlist we track
Sona AI Visibility tracking, B2B software prompts, Nov 2026
1B+
monthly users of the Gemini app, up from about 650M a year earlier
1B+
monthly users of AI Mode in Google Search
3x
longer queries in AI Mode than in traditional Google searches
43%+
of US Google searches now show an AI Overview
27%
of worldwide AI chatbot web visits, up from under 9% a year earlier
How does Gemini decide which brands to recommend?
Gemini is built on Google Search. It grounds its answers in Google's own index, so the pages Google trusts are the pages Gemini reaches for.
Grounded in Google's index
Gemini, AI Mode and AI Overviews draw on Google Search and the Knowledge Graph. Strong organic presence in Google carries over directly into Gemini's answers.
One question becomes many searches
AI Mode uses a "query fan-out" technique: it splits a question into many sub-searches and combines the results. You need to be findable for the follow-up questions, not just the head term.
Distribution no other engine has
Gemini is built into Android, Chrome, Google Workspace and Search, and is set to power Apple's next-generation Siri. Buyers meet it without ever opening a chatbot.
More than a Gemini rank tracker
Visibility is the start. Sona connects what Gemini says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Gemini
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Gemini sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Gemini visibility, answered
What is a Gemini visibility tracker?
A Gemini visibility tracker runs the questions your buyers ask through Google Gemini on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources are cited. Sona does this daily, alongside Google AI Overviews and AI Mode.
Is Gemini visibility the same as Google SEO?
They are closely linked but not the same. Gemini grounds its answers in Google's index, so strong rankings help. But Gemini writes one answer and names only a few brands, and it searches for many related sub-questions, so pages that rank for the head term can still be left out.
Does Sona track Google AI Overviews and AI Mode too?
Yes. Sona tracks Gemini, Google AI Overviews and Google AI Mode as separate platforms, so you can see where your brand shows up across each of Google's AI experiences.
How can I improve my brand visibility in Gemini?
Start with the basics Google already rewards: crawlable pages, clear structure and structured data. Then cover the follow-up questions buyers ask, and earn mentions on the third-party pages Gemini cites. Sona shows which prompts you miss and which sources to target.
Can agencies track Gemini visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Gemini visibility for every client side by side.
Which AI engines does Sona track besides Gemini?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Perplexity, Claude, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Gemini says about your brand.
Start a free trial and see your Gemini visibility, rankings and citations within a day.
