AI Visibility for Claude Claude Visibility Tracker
Sona shows you how Anthropic's Claude talks about your brand: how often it recommends you, how you rank against competitors, and which sources it cites.
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Rankings · Top brands in Claude for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Claude
Every metric in the Sona AI Visibility dashboard can be filtered to Claude, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Claude mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Claude's answers, and your share of mentions against every competitor it names.
Sentiment
How Claude describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Claude cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which Anthropic crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
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Why Claude visibility matters for your brand
Buyers ask Claude for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
~13
sources cited per Claude answer, about twice as many as ChatGPT
Sona AI Visibility tracking, B2B software prompts, Nov 2026
~8
brands named in a typical Claude answer, more than any other engine we track
Sona AI Visibility tracking, B2B software prompts, Nov 2026
56M
monthly Claude app users in Q2 2026, up about 640% year over year
9%
of worldwide AI chatbot web visits, up from about 2% a year earlier
1,000+
businesses spend more than $1M a year with Anthropic
~18%
of AI referral traffic to B2B websites comes from Claude (estimate)
How does Claude decide which brands to recommend?
Claude answers from its training data unless it searches the web. When it does search, it uses a different index from Google's or Bing's, so it can surface a different set of brands.
Web search runs on Brave
Anthropic lists Brave Search as Claude's web search provider. A site can rank well in Google and still be missing from the results Claude sees.
Training data still matters
For many questions Claude answers without searching. How consistently your brand is described across the web shapes what it says by default.
A business-heavy audience
Claude is widely used at work and over-indexes on B2B traffic, so its recommendations reach the buyers who sign software contracts.
More than a Claude rank tracker
Visibility is the start. Sona connects what Claude says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Claude
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Claude sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Claude visibility, answered
What is a Claude visibility tracker?
A Claude visibility tracker runs the questions your buyers ask through Anthropic's Claude on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources it cites. Sona does this daily and compares you with your competitors.
Why track Claude separately from ChatGPT?
Claude uses a different search provider, Brave Search, and a different model, so it often recommends a different set of brands for the same question. Strong ChatGPT visibility does not guarantee you appear in Claude's answers.
Is Claude important for B2B brands?
Yes. Claude is popular with professionals and businesses, and benchmarks show it sends a much larger share of AI referral traffic to B2B websites than to consumer sites.
How can I improve my brand visibility in Claude?
Make sure Anthropic's crawlers can reach your site, check that your key pages are indexed in Brave Search, and earn mentions on the third-party pages Claude cites. Sona shows which prompts you are missing from and which sources Claude relies on.
Can agencies track Claude visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Claude visibility for every client side by side.
Which AI engines does Sona track besides Claude?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Gemini, Perplexity, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Claude says about your brand.
Start a free trial and see your Claude visibility, rankings and citations within a day.
