AI Visibility for Perplexity Perplexity Visibility Tracker
Sona shows you how Perplexity talks about your brand: how often it recommends you, where you rank against competitors, and exactly which sources it cites.
14-day free trial · No credit card · Daily prompt runs
Rankings · Top brands in Perplexity for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in Perplexity
Every metric in the Sona AI Visibility dashboard can be filtered to Perplexity, so you can see exactly how this one engine treats your brand.
Brand visibility
How often Perplexity mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in Perplexity's answers, and your share of mentions against every competitor it names.
Sentiment
How Perplexity describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs Perplexity cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which Perplexity crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
Learn more
Why Perplexity visibility matters for your brand
Buyers ask Perplexity for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
10
sources cited in every Perplexity answer we tracked
Sona AI Visibility tracking, B2B software prompts, Nov 2026
7.5
brands named in a typical Perplexity answer
Sona AI Visibility tracking, B2B software prompts, Nov 2026
45%
of B2B buyers used generative AI during a recent purchase, mainly to research vendors
780M
queries in a single month (May 2025), growing more than 20% month over month
#3
AI chatbot worldwide by market share, after ChatGPT and Gemini
51%
of B2B software buyers now start research in an AI chatbot more often than in Google
How does Perplexity decide which brands to recommend?
Perplexity runs a live web search for every question and builds its answer from the pages it finds. That makes it the most citation-driven engine you can track.
Every answer is a live search
Perplexity searches the web on each query rather than relying on training data alone, so new and updated pages can show up in answers quickly.
Citations are always on show
Each answer lists numbered sources. The pages Perplexity cites are the pages buyers click, which makes it a direct referral path to your site.
Its own crawler decides what it can use
Perplexity indexes the web with its own crawler, PerplexityBot. Pages it cannot crawl effectively cannot be cited.
More than a Perplexity rank tracker
Visibility is the start. Sona connects what Perplexity says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in Perplexity
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors Perplexity sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
Perplexity visibility, answered
What is a Perplexity visibility tracker?
A Perplexity visibility tracker runs the questions your buyers ask through Perplexity on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources it cites. Sona does this daily and compares you with your competitors.
How is Perplexity different from ChatGPT?
Perplexity searches the web for every question and always shows its sources. ChatGPT often answers from training data and only searches for some questions. As a result, Perplexity reacts faster to new content, and its citations matter more.
Why do Perplexity citations matter?
Citations are how Perplexity decides what to say and where to send buyers. If the pages it cites mention your competitors and not you, you are left out of the answer. Sona shows the domains and URLs Perplexity cites for every prompt.
How can I improve my brand visibility in Perplexity?
Allow PerplexityBot to crawl your site, keep key pages fresh and specific, and get your brand onto the comparison and review pages Perplexity already cites. Sona shows which sources appear most often for your prompts.
Can agencies track Perplexity visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report Perplexity visibility for every client side by side.
Which AI engines does Sona track besides Perplexity?
Sona tracks brand visibility across the major AI engines, including ChatGPT, Gemini, Claude, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what Perplexity says about your brand.
Start a free trial and see your Perplexity visibility, rankings and citations within a day.
