Scrunch Pricing: What the $250 Core Plan Includes and What Costs Extra

What does the $250 Core plan include?

Scrunch pricing starts at $250 per month for the Core brand plan, as listed in October 2026. Core includes 125 unique prompts, 5 site audits per month, 5 user licenses, and coverage across 4 AI platforms.

The 4 Core platforms are ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, per the October 2026 listing. Core provides defined monitoring for a team tracking a finite prompt set across major answer surfaces, rather than an unlimited research environment.

The main constraint is prompt allocation. Teams should divide the 125 prompts among brand, category, competitor, and comparison queries before monitoring begins. Sona AI Visibility connects citations and prompts to pipeline and revenue on one account timeline, addressing a different question from whether a fixed prompt set mentions a brand.

Core also includes 5 audits each month, per the October 2026 listing. Teams should reserve those audits for commercially important pricing, comparison, product, and high-intent content pages.

How much do the Growth, Agency Core and Enterprise plans cost each month?

Scrunch lists different monthly prices for Growth, Agency Core, and Enterprise. Growth is listed at $500 month-to-month or $417 per month on annual billing, Agency Core starts at $500 per month, and Enterprise uses custom pricing, all as of October 2026.

The table normalises the figures as monthly prices. The relevant distinction is whether the buyer needs a brand workspace, an agency package, or a negotiated Enterprise scope.

Plan presentation	Monthly price	Annual-billing monthly price	Published packaging detail
Core	$250/month	Not published	125 prompts, 5 audits/month, 5 user licenses
Starter	$300/month	Not published	3 user licenses
Growth	$500/month	$417/month	Annual billing figure published
Agency Core	$500/month	Not published	Agency plan starting price published
Enterprise	Custom pricing	Custom pricing	Quote-based scope

All Scrunch figures in the table reflect October 2026 listings. Buyers should request prompt and audit allowances, platform coverage, user licenses, and billing commitments in the same written quote. The $417 annual-billing figure and $500 monthly figure are comparable only when the contract term is clear.

Why do the Starter, Growth and Core plan labels not line up?

The Starter, Growth, and Core labels do not align cleanly because October 2026 listings show both a $250 Core plan with 5 user licenses and a $300 Starter presentation with 3 user licenses. Buyers should confirm the packaging with sales rather than infer the difference independently.

Core is described with 125 prompts, 5 site audits per month, 4 AI platforms, and 5 user licenses in the October 2026 listing. Starter is separately listed at $300 month-to-month with 3 user licenses. The available information does not establish whether the names represent separate packages, revised packaging, or different sales paths.

Request a plan sheet identifying the exact product name, billing period, prompt allowance, audit allowance, user limit, and platform coverage. Plan names are labels, while operational limits determine whether a team can monitor its actual prompt portfolio.

• Confirm whether Core and Starter are distinct purchasable plans.
• Confirm whether 125 prompts are included in the quoted package.
• Confirm whether 5 users are included or whether the quote starts with 3.
• Confirm which AI platforms are available without an Enterprise contract.

Which AI platforms and features sit behind the Enterprise quote?

Scrunch Enterprise expands coverage from 4 AI platforms in Core to 9 platforms, as listed in October 2026. Enterprise includes ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, then adds Claude, Gemini, Meta AI, Google AI Mode, and Grok.

Enterprise matters when a team needs consistent reporting across all 9 named platforms instead of the 4-platform Core set. Because Enterprise pricing is custom, the quote should establish whether prompt volume, audit volume, users, reporting requirements, and contract terms affect total cost.

Sona's own AI visibility data, September 2026 covers 8 answer surfaces: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Gemini, Mistral, Qwen and Claude. Buyers should select platforms based on their audience and category, then reserve prompts for commercial questions instead of treating every engine as equally important.

Enterprise coverage is most useful when reporting requires a consistent prompt list across several answer engines. Repeated changes across several days can indicate a trend, while a one-day spike may be noise.

Is the free trial long enough to judge the tool?

Scrunch offers a 7-day Starter free trial with no credit card, as listed in October 2026. The trial includes 100 prompts, 3 page audits, and 1 topic for search-volume tracking, based on the September 2026 listing. That period is sufficient to test setup, prompt relevance, and reporting workflow.

A week cannot establish durable visibility movement. Answer engines can change responses after a retrieval-index change, model update, or new competitor publication. Teams should run the same prompt list daily during the 7-day period, then assess whether the results are stable enough to guide a paid monitoring programme.

Use the trial as a defined evaluation procedure:

1. Load a prompt set spanning branded, category, comparison, and decision-stage questions.
2. Check whether the 4 Core platforms match the buyer’s target research surfaces.
3. Use the 3 audits on pages tied to pipeline, such as product, pricing, and comparison pages.
4. Check whether the report identifies a clear action owner for each finding.

Sona AI Visibility offers a 14-day free trial without a credit card, per Sona pricing, October 2026. Its AI Attribution connects citations to accounts, pipeline, and closed-won revenue on one account timeline, assessing whether AI search activity produces commercial outcomes rather than only whether a prompt returns a mention.

What extra costs should a buyer check before subscribing?

Scrunch pricing may include extra costs for additional user seats, annual-billing commitments, and Enterprise quote components. Additional users are listed at $25 per user per month, or 5 extra seats for $75 per month, as of October 2026.

Core already includes 5 user licenses, according to the October 2026 listing. Extra-seat charges matter when more than 5 people across SEO, content, demand generation, RevOps, agency partners, or executive teams need direct access.

The 5-seat bundle changes the marginal cost calculation. Five single seats cost $125 per month at the listed $25 rate, while the 5-seat bundle is listed at $75 per month as of October 2026. Buyers should confirm whether the bundle can be added repeatedly and whether it applies to every plan.

Sona AI Visibility includes unlimited seats, API access, and MCP access on every plan, per Sona pricing, October 2026. Sona AI Visibility starts from $75 per month billed annually, and its Growth plan starts from $249 per month billed annually. Compare those figures with the complete Scrunch quote, including users and custom Enterprise requirements.

Is a $250 monthly plan worth it for freelancers, agencies and enterprises?

For freelancers, a $250 monthly Scrunch Core plan is worth the cost when recurring client reporting can use 125 prompts, 5 audits, and 5 user licenses. It is not worth the cost for occasional research or a narrow workload that cannot use the included prompt allocation. The buyer conclusion is that Core suits freelancers with a repeatable reporting service, not ad hoc analysis.

For agencies, the relevant entry point is the $500 monthly Agency Core price, as listed in October 2026. Agency Core is worth consideration when the agency needs a dedicated agency package and can confirm client workspace separation, report delivery, prompt allocation per client, and additional-user costs in writing. It is not worth assuming that the $250 Core package supports multi-client operations before those terms are confirmed. The buyer conclusion is that agencies should proceed only with a quote that defines each client workspace.

For enterprises, the $250 Core price is not a proxy for an Enterprise budget. Enterprise uses custom pricing and covers 9 AI platforms, as listed in October 2026. Enterprise is worth a custom quote when commercial teams require consistent reporting across all 9 named platforms. It is not worth a custom procurement process when the 4 Core platforms cover the required research surfaces. The buyer conclusion is that Enterprise buyers should pay for broader coverage only when that coverage supports an established measurement process.

• Freelancers: choose Core when recurring client reporting can use 125 prompts and 5 audits.
• Agencies: require written confirmation of client workspace separation before committing to the $500 Agency Core entry point.
• Enterprises: request a custom quote only when 9-platform coverage is necessary for commercial reporting.

How do these prices compare with other AI visibility tools on one shared unit?

Scrunch Core starts at $250 per month and lists 125 prompts, but it does not publish a Core prompt refresh cadence as of October 2026. That prevents a valid cost-per-daily-prompt calculation. The table separates published plan prices from the shared daily-tracked-prompt unit where that unit is available.

Tool	Starting price	Agency Plans? (Yes/No)	# of Answer Engines Tracked	Answer Engines	# of Daily Tracked Prompts (entry plan)	Cost per Daily Tracked Prompt	Differentiation
Sona AI Visibility	From $75/month, billed annually	Yes	3	Not published	5,000 credits/month, about 56 daily tracked prompts across 3 engines	About $0.45 per daily tracked prompt	Connects AI citations and prompts to pipeline and revenue on one account timeline
Peec AI	From $95/month	Yes	3	Not published	50 prompts daily	$0.63 per daily tracked prompt	50 daily prompts on Starter
Otterly.ai	From $29/month	Yes	4	ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot	15 prompts daily	$0.48 per daily tracked prompt	15 daily prompts on Lite
Scrunch	From $250/month	Yes	4	ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot	125 prompts, refresh cadence not published	No refresh cadence published	125 prompts and 5 site audits per month on Core
AthenaHQ	From $295/month	Yes	11	Not published	3,600 credits/month, unlimited prompts	No refresh cadence published	3,600 credits per month on Starter
PromptWatch	From $95/month	Yes	Not published	Not published	50 prompts daily	$0.48 per daily tracked prompt	6,000 responses per month on Essential
Goodie	From $295/month	Yes	5	Not published	110 prompts daily	$0.67 per daily tracked prompt	110 daily prompts on Core

All comparison-table prices, plan limits, and engine counts reflect October 2026. The daily prompt unit applies only when an entry plan publishes a daily cadence. A monthly prompt allowance without a refresh schedule is not equivalent to a daily tracking allowance.

The shared unit is a budgeting aid, not a quality score. Teams should also compare relevant engines, prompt allocation, audit limits, user licenses, agency packaging, and whether the system connects AI research with commercial outcomes.

When does the choice between AI visibility tools not change the outcome?

The choice between AI visibility tools does not change the outcome when a team has no defined prompt set, no owner for page fixes, and no reporting decision tied to the data. Any plan produces low-value monitoring when nobody acts on the findings.

Tool choice also matters less for a one-time diagnostic. A dated score is a snapshot. Operational value comes from maintaining a comparable series, running the same prompt list daily, and attaching severity-ranked fixes to pages that moved. Full technical audits and positioning reviews can run monthly or quarterly because they answer a different question.

Monitoring which AI answers mention a brand is only half the job. Sona AI Visibility uses AI Attribution to connect citations to accounts, pipeline, and closed-won revenue on one account timeline, allowing marketing teams to assess whether AI visibility produced commercial value rather than only a reporting metric.

What are the frequently asked questions?

Is there a free trial before paying $250 a month?

Yes. Scrunch lists a 7-day Starter free trial with no credit card, as of October 2026. A September 2026 listing describes 100 prompts, 3 page audits, and 1 topic for search-volume tracking. Seven days can test setup, prompt coverage, audits, and reporting workflow. The period cannot prove a durable visibility trend because answer-engine results can change with retrieval and model updates.

Does paying annually lower the monthly price?

Yes, for the published Growth listing. Growth is listed at $417 per month on annual billing versus $500 month-to-month, as of October 2026. No annual-billing monthly figure was found for Core, Starter, Agency Core, or Enterprise. Buyers should confirm the contract term and renewal price before comparing annual and monthly offers.

How much do extra user seats cost?

Additional users are listed at $25 per user per month, or 5 extra seats for $75 per month, as of October 2026. Core already includes 5 user licenses, so extra-seat charges begin when more than 5 people require direct access. The 5-seat bundle has the lower listed rate for adding five people.

Which AI engines are missing from the Core plan?

Core covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, according to the October 2026 listing. Enterprise expands to 9 AI platforms by adding Claude, Gemini, Meta AI, Google AI Mode, and Grok. Buyers should determine whether people in their category research vendors through those additional answer engines.

Is Enterprise pricing published?

No. Scrunch Enterprise uses a custom quote rather than a fixed published rate, as of October 2026. Compare total cost only after confirming platform coverage, prompt allowance, audit allowance, user licenses, billing term, reporting requirements, and any agency or implementation requirements.

Why do the plan names and limits differ between listings?

The listings show a packaging discrepancy that buyers should confirm with sales. Starter is listed at $300 month-to-month with 3 user licenses, while Core is listed at $250 per month with 5 user licenses, as of October 2026. The available listings do not explain the difference, so buyers should request the exact package and limits in writing.

Last updated: October 2026